Cinematics was launched as Shree Shiv Lingerie Pvt Ltd in the year 2010 later in 2013 the name was changed to ‘ Womens Next Loungeries Limited ‘ a public Limited Company . The core objective to integrate new designs with Quality inner wear products for the new age women .
The rapid rise of the internet gave rise to the new age women with a global thought perspective . The result was a liberalised women not in though but all dynamics of life including fashion . The Indian women were also in the forefront of this change and wanted to experience the best designed products in fashion . Women’s Next sensed an opportunity that could be explored to create world class exquisite inner wear products .As trade became globalised Indian market became hungry for niche inner wear products .
The Solution – Women’s Next
Recognizing the unarticulated needs of the time Women’s Next was established to cater to this niche sector of inner wear products .Using a holistic approach Women’s Next by offering designer inner wear at revolutionary prices was able to create a distinct market for its products .By integrating latest trends with designs Women’s Next product offerings matched the new age Indian womens fetish .
By understanding that what a women wears expresses her thoughts, moods and wants our products let women express their aspirations . As inner wear is the closest to the women or her second skin comfort have been the hallmark of all our products .